We are Innika & Pern Choo.
We want to personally give you a warm welcome to our little smockery.
Five years ago, when we started to sample our first smock, little did we know about our journey ahead. It has been an exciting and challenging existence, creating and exploring the many amazing countries surrounding us here in Asia.
I posted my first smock via Instagram in December 2015, with just 10 lovely pieces. They all sold as pre-order and we’ve been making them ever since, each piece inspiring the next. As the passion project gained momentum Pern left his architecture career in 2016 to join the smockery.
Our wares have featured in the pages of Vogue, Harpers Bazaar, Elle, Cosmopolitan, Tatler & Marie Claire, to name a few, and on the backs of wonderful and inspiring women across the globe. We’ve been stocked in the world’s leading retailers like Net-a-Porter, Matches Fashion, Browns, Shopbop, Selfridges, Revolve, Harvey Nichols, Goop and many more.
The pandemic recently giving us the nudge to serve our customers directly (for now). We work together raising our three young children and growing business - you could call it a circus; but ‘cirque du Choo’ sounds way classier.
Amongst the frivolity and faux pas, we create modern heirloom pieces with a crafty nostalgia about them, inspired in equal measure by the past and present world around us. Smocks that truly get better with every wear and wear, and wear. We strive to create your wardrobe favourites that are worthy to be cherished and shared with your loved ones. We are continually delighted to be a part of your journey.
Please do not hesitate to get in touch with any questions you might have about our beautiful garments and how they are sewn to life with us.